SEO

SEO - How to get Better CTR - Google AdSense Tips

2009-05-03T12:25:00.000-07:00

The main purpose of advertisements on your site is click-through rating right? Well, there you will find interesting Google AdSense related tips you should use when you design and place these ads on your blog or web site.
Main Factors to Get Most Ad Clicks
* Most appropriate ad design that fits right on your sites
* Choose right placement and ad sizes
* Choose right advertisement type
* Drive some good traffic to your site

Above factors are main factors which you should use if you want to get maximum of advertisement revenue from your sites.
How to choose right design for My ads ?
Well, it all depends from your main site theme or template. This is factor which you must do correctly - using right and appropriate advertisement colors. Choose right colors and try not to give your visitors any clues that’s actually advertisement. This is main and one of the most important secrets in advertising.

How to Choose Right Ad Size and Type for My Site ?
Also, these factors are very important and take care to do this right. Placing good designed ads on easily spotted places is key to success and drastically improve your overall CTR. There’re many advertisement sizes available on the market, but most popular is 468×60 banner which is considered like banner standard size. Nothing without traffic !
Like as I sad, you will not get any revenue if someone doesn’t visit your site! After all, we all earn from our visitors (and every web site, blog or forum on the planet). Just because we attract them to click on our advertisements. Every click is worth - keep that in mind! Building good and quality traffic for your blog or web site is not easy work. You need to know how to get visitors on your site mainly from search engines, search engine optimization and link building techniques are very useful too!

SEO 2009 - Optimize your Website Titles

2009-05-03T12:18:00.000-07:00

There are many theories about how long your web site titles should be. Since the most popular search engine – Google shows 66 characters in it’s results, including spaces. You should definitely keep your website titles under 66 characters. Of course, your titles should be related to content on the web site.
Good and optimized titles can easily improve your overall positions on SERP. If you wish to be on the first page of the search results, you must include your keywords in your Title tags. Preferably before all other words in your website Title. Note that you shouldn’t repeat keywords in your titles. This may be interpreted as spam and some search engines can exclude you from their pages!

Title Optimization may give your site: * Better positions on search engines
* Improved overall traffic to your pages
* Better positions for specified keywords
* Better Search Engine Optimization rank
* Better ranks in all search engines

Optimizing titles for your web site can easily improve your overall search engine rankings. Note that you should improve your overall title tags. Keep these tags up to 66 characters on your site. This this technique can improve ranks on Search Engine Results Pages on all search engines on the world – not only Google.

SEO 2009 - Search Engine Ranking Comparison Tools

2009-05-03T12:12:00.000-07:00

Have you ever wanted to compare results from your own site with multiple search engines? If the answer is yes, you should check below tools that can do that for you completely for free. These tools can be very useful for many webmasters and bloggers who which to compare results from main search engines on the internet like Google, Yahoo!, MSN (Live) or Ask.com.

1.) Dogpile
Search engine which allows you to see results from top 4 search engines on the internet. Including Google, Yahoo, Live and Ask! Can be very useful for comparison too. 2.) jux2 Meta Search Engine
Compare top 3 search engines with this simple and very effective tool. Nice, clean and easy-to-use search engine which combines more search engines into one. Allowing you to compare your search engine results.
3.) Myriad Search
This special search engine gives you opportunity to search and compare search engine rankings for query you want to. Allowing you to customize further your search engine results. Supports Google, Yahoo, MSN (Live) and Ask.

4.) Google vs. Yahoo! This tool looks at the results from Yahoo and Google, finds the similarities and then gives you a graphical display of what results are in both search engines. Google versus Yahoo! search graph.
5.) Thumbshots Rankings
This tool is very advanced tool for search engine comparison. Allows you to compare results for different (and same) queries on Google and Yahoo search engine. Also, includes visual results compared between these two most popular search engines.
6.) Yahoo! vs. Google
This is very simple tool which allows you to visually see results for your search queries. Supports Yahoo and Google search engines. Gives you opportunity to compare Google and Google.cn search engine too. Very nice, simple and fast tool.
7.) Graphical Search Engine Comparison
The Graphical Search Engine Comparison Tool allows you to perform your own comparisons, and displays the results visually, making it easy to see both the rankings and comparative positions of pages in search engine results.

SEO 2009 - Top 10 SEO Mistakes

2009-05-03T10:42:00.000-07:00

1. Targetting the wrong keywords This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can’t think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.

2. Ignoring the Title tag
Leaving the "title" tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your title tag shows in the search results as your page title.

3. A Flash website without a html alternative

Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Here are some more tips for optimizing Flash sites. Search engines don’t like Flash sites for a reason – a spider can’t read Flash content and therefore can’t index it.
4. JavaScript Menus
Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can’t do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable.
5. Lack of consistency and maintenance
Our friend Rob from Blackwood Productions often encounters clients, who believe that once you optimize a site, it is done foreve. If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines.

6. Concentrating too much on meta tags
A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don’t except to rank well only because of this.
7. Using only Images for Headings
Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items. If you are afraid that your h1 h2, etc. tags look horrible, try modifying them in a stylesheet or consider this approach: http://www.stopdesign.com/articles/replace_text.
8. Ignoring URLs
Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs. 9. Backlink spamming
It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks. Here are some more information on The Importance of Backlinks
10. Lack of keywords in the content
Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.

SEO 2009 - Content Relevancy and Link Popularity Explained

2009-05-03T10:37:00.000-07:00

The latter point is very interesting to consider. How do you involve yourself in the Internet community? What does this have to do with search engine optimization (SEO)? Actually, involving yourself in the Internet community doesn’t directly have anything to do with SEO; however, many people seem to pigeon hole anything related to the search engines into SEO. Therefore, we will need to define the various acronyms that are used in the Internet industry. The Internet has also created an environment in which institutional control of information has been lost. As a result, control of information has trickled down to the individual level. Imagine the transition from several thousand companies once controlling messages through traditional media to today’s expansive communication via several million individuals free to distribute their own information on the Internet. What you find is that the logic process has also been spread over millions of people; and for this reason, it is harder to explain why certain things happen on the Internet.

Because the Internet has opened communications to the individual, the individuals are now exposed to the concepts of business. Not everyone has a business degree and most only have a superficial understanding. As such, the definition of marketing and how advertising plays a role in this process is not well understood at the individual level. This has caused improper usage of the various acronyms used on the Internet today. Marketing and Advertising Defined Before we can understand the various acronyms being used within the Internet industry, it is important to understand the definitions of marketing vs. advertising. * ‘Marketing’ is the process or technique of promotion, selling and distributing a product or service.
* ‘Advertising’ is to make your product or service publicly known; an announcement to call public attention by emphasizing qualities to arouse a desire to purchase
You can see from the definitions that advertising is part of marketing. Marketing includes everything about raising the awareness of your business from branding, messaging, public relations, advertising, events, customer relationships and much more. Advertising is a component of marketing and should never be the only method used to promote your business.
Defining SEM, SEA, SEO and LP
Using what we have learned about the definition of marketing, Search Engine Marketing (SEM) would include all processes related to promoting all of your website’s pages with the search engines. Included in this process would be Search Engine Advertising (SEA), which would be sponsored search advertising - or, what some also refer to as pay-per-click (PPC) advertising. These are the sponsored links along the top, right side and bottom of search results. Also, included in SEM would be SEO and your outreach program on the Internet away from your website that increases the number of links to your website, also known as Link Popularity (LP).

What is SEO?
It is important to understand how to tell the search engines that a particular page of your website is an authority on a particular topic. Keywords and phrases are utilized to communicate this expert status to search engines. You will notice that we are talking about pages of your website. Each page of your website can be optimized for a topic based on its visible content. We are no longer optimizing blindly the entire website for the same information, but using each page to help drive traffic to our website. By all means, this does mean that for a particular search result, visitors may enter your website from somewhere else other than the home page!
Each search engine has a different algorithm in deciding what the person searching is seeking and how relevant the information on the individual pages of your website is to the search. They take into account the title of the page, the meta description, and the visible text. Some search engines do look at your meta keywords, but not nearly as much as they used to in the past. What you are presenting with visible text is what the visitor will see; and therefore, the content has more value than the Meta keywords. This also prevents spammers and fraudulent websites from hiding their true identity.
Why is SEO Important?
The volume of information on the Internet is staggering. The Internet seems larger than our real world. Search engines have an enormous task to filter all of this information to provide something meaningful to the searcher in a matter of seconds. Compared to the old days of using search tools like Archie and Veronica that required hours and sometimes day

SEO 2009 - The 5 Minute SEO Site Audit Checklist

2009-05-03T10:29:00.000-07:00

These people are wanting to know if their site is ready to “go live” (although I never really understand why people ask that question) but for these people, and this post - I have come up with what I’d like to call “The 5 Minute SEO Site Audit Checklist”. If you have a brand new site, and haven’t done any kind of SEO before, this will be a great list of reminders that will set you off on the right foot.
1. URL canonicalization and 301 re-dirs. One of the first things I look for on any domain I am giving a health check on is the URL canonicalization. In My Opinion it does not matter if you pick proper URL canonicalization pointing to the www’s or non-www’s, but you need to pick one and stick to it. I personally always choose the www’s because more people (from my experience) tend to link to you with the full URL. So you need to get into your .htaccess file and make a few edits. Any variation of the homepage URL needs to be done this way too - for example you need to have the /index.php also re-direct to the main URL (however you have it set up) Bottom line here, you need to make sure all variations of your URL point to the same way you set it up. Any extension of your URL like:
• http://www.example.com/index.php
• http://www.example.com/index.htm
• http://www.example.com/default.html
• http://www.example.com/default.php
• http://www.example.com/anything (that goes to homepage)

All need to be pointed to the main - http://www.example.com (without any extensions). You also need to make sure that you don’t have any dev links that need to be 301-ed to their new addresses so you don’t have any bad or dead links on the site. You can handle all these changes via the .htaccess file. Here is a little more in depth look into 301 re-directs via a post I did on it a few months back. Here’s the code: RewriteEngine On RewriteCond %{HTTP_HOST} ^yourdomain.com RewriteRule (.*) http://www.yourdomain.com/$1 [R=301,L] (Make sure your Apache installation has mod_rewrite enabled.) As long as your Apache installation has mod_rewrite enabled then you should be able to use this fix on almost any host.

2. Unique Title Tags and Meta Data. I will go to Google and run a site: command and see all of the pages that are indexed just to make sure that there are no duplicate content issues and that all pages seem to be individual and unique with their own title tags and meta data. If your site is not right - all results that come back will look exactly the same, and if the title and data that comes back is all the same - you have a problem!
3. Search Engine Friendly. Check to make sure the CMS you are using is search engine friendly. Are your URLs search engine friendly? Are you using keywords in the naming structure of your URLs or just automatically created jibberish by the builder? Are you able to include header tags? Alt Tags?
4. Has the site been submitted to Google Webmaster Central? By submitting your site to Google you are able to get your whole site indexed properly on Google, and they are able to show you any errors your site may have. There are so many tools that are offered here that you need to become aware of, but for the sake of “The 5 Minute SEO Site Audit” I just want to make sure the site has been submitted.
5. Check for Duplicate Content. If you are selling products and are using a supplier with their descriptions and info, I am going to make sure there is no duplicate content issues. If you are using the same content that 1,000 other people are using, there might be a problem. I would always suggest making sure you do everything you can to make sure that you have no duplicate content of any kind on your site.
In Conclusion: Again, this is just a quick “What I would do” SEO Audit checklist of what I look for when “checking out” brand new sites. These are a few of the steps that I would recommend anyone new to Internet business and SEO should check out before really thinking they are ready to make money with their website. I know this info may seem basic to a lot of us that have been doing it “forever”, but you woul be surprised how many people still do the simple things wrong!
About The Author
Matt Siltala has been working with Internet business owners since 1999 to help them increase their conversion rate and truly become successful. Matt got started in the field by working with a small radio station in Arizona and posting to his own personal blog . From there, Matt has become an expert in the field of SEO and internet marketing, all while building his own internet marketing company, Dream Systems Media.

Search Engine Optimization (SEO) - SEO Techniques

2009-05-02T11:08:00.000-07:00

SEO Techniques are a set of specific tasks that would be performed by a Search Engine Optimization Company, when employed by a Client who desires high search engine positions to attract targeted traffic, with the intention of increasing their conversion rates and brand awareness. Effective Website Optimization should enable the Search Engines to Index a site, utilising the most relevant keywords, related to the content which is promoting the goods and services offered by the Client. Implementing successful SEO Techniques require's an extensive knowledge of logic and a very good understanding of the targeted market sector. Search Engine Optimization must be focused towards Human visitors in order to achieve good quality traffic and conversion rates. Page Content should be specific, informative and relevant to a search query. Writing relevant, quality content is one of the most important factors or SEO Techniques, which will unlock the doors of your website to real visitors.

A website is a visual and graphic interface to a Company. The web designer will incorporate many skills including graphic design and expert coding to represent the Clients goods and services, to reflect the quality, expertise and brand of the Client. The foundation of strong SEO Techniques should be developed prior to the website design stage by an SEO Specialist. The combination of a professional web designer and SEO professional working in tandem will result in an effective Internet platform, for Search Engine Marketing. The are many methods of installing good SEO Techniques, but be aware that there are bad techniques that should not be used and avoided at all cost. Bad techniques include Hidden Text, Optimizing Irrelevant keywords, linking to bad neighbours, keyword stuffing and Doorway or Gateway Pages. These methods of SEO will reveal very little relevant traffic, bad conversion rates and have a high chance of getting your website banned from the search engine index. These methods are often used by "so called" SEO companies offering services at very, very cheap rates. The Development of your Internet Marketing Strategy is an ongoing process, when optimizing for natural relevant search engine results. The SEO specialist will become an integral part of the Marketing Team. Studying Market Trends and the analysis of competitors and consumers, combined with extensive keyword research will form the basis of the optimization methodology and will outline the SEO Techniques required for the Internet Marketing Strategy.

Key factors to combine within the SEO Project Plan are as follows; Domain Name - Short names are easier to remember ! Include short Primary Keywords ! without hyphens were possible. Domain Extension - .com or .net For the Global Market. Use .co.uk for UK Country specific traffic Host Location - If your attracting UK business host in the UK. URL Names - include relevant keywords - unique to each page. Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site. Navigation Structure - Keep it simple. Meta Tags - Title and Description. - Unique detail for each page, related to page content. H1 Tags - Use for the short on page content description. H2 and H3 Tags- Use for Headings for sub category's within the Content Page Content - Critical Component. Keyword Visibility - Within page Content. Image Alt Tags - Helps with Accessibility. Privacy Policy - Assures trust and confidentiality. The site should confirm to the W3C standards. Create and submit sitemap's - formatted in either .xml -.htm - .txt. Create and submit RSS feeds to relevant feed directory's Create and submit Articles Find relevant websites within the same market sector or niche and form a link partnership. Submit your website to relevant or industry related directory's. A link exchange should be formed by utilising relevant keyword Anchor Text. Utilise relevant Social Networks and Forums related to your Market Sector. Utilise Blog sites relevant to your Market Sector. The above factors are proven SEO Techniques, that will help increase targeted traffic from achieving good or high ranking search engine positions. Search Marketing Company's require an understanding of logical information processing, this article is a primary example of the organic optimization services provided by WebPageOne Solutions.

Search Engine Optimization (SEO) - Using Technorati

2009-05-02T11:00:00.000-07:00

Technorati is one of parameter use by many advertisement program to set a blog value. Beside google Page rank, link popularity and alexa rank. Technorati use by blogger to view many traffic by their blog, from where place their blog clicked or accesed and to know how many blog linked into their blog.

Do you submit your blog to technorati? If not, register and submit by visit technorati website. Register like register a new email. Then you can claim your blog. You just enteed youir blog url and press next. To actiovate a blog, there are two type. Give your username and password of your blog account and the other is built new post with a link to confirmation. I choose the second choice.

I just submit this blog to be claimed. This is the message from technorati: Now create a post using the code below and publish it to your blog. You may delete the post after Technorati's spiders have seen it. (You'll know they've seen it when you come to your Technorati account page and this blog shows as claimed, and not "in progress"). I just type a link given by technorati and push the release buttton, and my blog will be officially claimed.

SEO 2009 - Invite Visitor with Image

2009-05-02T10:41:00.000-07:00

Image is an important think to make aour blog more interesting. By a beautifull image a visitor will get a first sight as : wow, beautifull blog. Yes, image can drive more traffic to our blog. But, there is a litle trick to do with this way.

Image tag have three paert, file location, alternate txt and title text. If you use image as a link, you can put both alternate text, usualy located at: [img src="source" alt="your keyword here" /]and title if you use link. like this: [a href="url" title="your keywords here".

But you must obey this rule: image must match with content, keywords. Don't make an image that no relation content with your blog. Your visitor will be diassapointed, and so google may will warn your blog. Use image to drive your traffic. good image is better. One image can explain one page.

Search Engine Optimization 2009 - SEO is not Independent

2009-05-02T10:31:00.000-07:00

SEO don't have their own trend, SEO trend is like any other strategy is depend on a market trend, political trend, or may be mode. So, if you want to be a SEO-er, want succes in web marketing, search engine marketing, you must pay attetion on what is happening arround the world.

SEO is just a trick, tool. By this tool we can take advantage on marketing and selling product. But we can reach this good result if only we care with market trend. So, don't so proud with SEO ability, without a good ability to read market trend, your skill is only good in theory, in the classroom.

Market is not a classroom, market is the competition, where many theory want to win. There are many parameter influenced one and other. Do you want to be a good SEO-er? Learn. Learn everything.

Search Engine Optimization - Keywords Trends 2010

2009-05-02T09:35:00.000-07:00

Think SEO mean think a global world. With internet many part of world is connected by a cable, yes internet, technology make this distance more close. So with the keywords. Many keywords have their own periode to become a gold keywords. What is the factor that make a keywords is high price? A moment.

When US held a president election, keyword us election and Obama become a very popular keywords. By the time, that election is over. and we kno, Barack Obama become the first Africa-America President.

Use this way to determine what keyword you want to choose. Now, keyword economic crisis is very popular. Because the world is suffering a crisis. Find your keyword by searching at google ttrends. You wil find a sharp keyword of each regional or country.

Search Engine Optimization (SEO) 2010

2009-05-02T09:26:00.000-07:00

What is the SEO strategy for 2010? What is the Google parameter used to set pagerank, SERP, etc. Is search engines still care about content, link authority, visibility and the like. What about if you write crappy content or just never update your site, visitors will click through to the site, then bounce back to Google, will lowering your TOSAS and killing your rankings.

There are many asumption by may webmaster about google algoritm to set site ranking. But, SEO is a theory and experience. Though Google is still mystery for many people, but there are many guedelines we can use to make a SEO aware Website.

Content is still the king. A good content is a good start to optimize a website. Be carefulll with duplicat content, but don't too. You can still copy and edit some article and publish on your blog. regularity is more important. Although you wrote your content witn original content, but you rare update, your rangking, will drop. Especially alexa ranking.